Project Introduction

About the Project

The Downtown Area Revitalization Plan (DARP) will provide a 15-year vision and strategy to catalyze the revitalization of downtown Drumheller.

What does the plan include?

The DARP will provide a framework and supporting policies for the downtown to:

• Coordinate public and private investment

• Provide direction on urban design and public realm improvements, including streets, parks, and other public spaces

• Guide land use planning and development

• Enhance visitor experience

• Support economic, social, cultural, and environmental prosperity in Drumheller

Why is a Revitalization Plan needed?

A downtown is a highly visible and important indicator of a community’s economic and social health. Enhancing downtown Drumheller as a destination for retail, dining, entertainment, culture, and events is a critical step towards recruiting new residents, attracting visitors, and stimulating new investment, businesses, and industries.

Downtown Drumheller’s role as a centre for business and public life has diminished over time. Despite past initiatives by the Town and partners to improve the downtown, the lack of a comprehensive revitalization plan has led to uncoordinated or unfulfilled projects and programs. While a dedicated retail and commercial presence remains anchored in the downtown, it has not become the vital place it aspires to be. Through this Plan, Drumheller has a tremendous opportunity to re-establish its role as the civic and business centre of the Valley.